INBA PNBA natural bodybuilder Dr. Peter Cichonski signs a multi-media contract with Generation Iron and INBA PNBA.
International Natural Bodybuilding Association (INBA)/Professional Natural Bodybuilding Association (PNBA) athlete Dr. Peter Cichonski, signs a multi-media contract with Generation Iron and Iron Man Magazine. Cichonski received third place in the Men’s Bodybuilding Grand Masters division at 2021 Natural Olympia.
Peter Cichonski is also a chiropractor, and he believes that sunlight can help you live longer.
Peter Cichonski is one of the multitudes of INBA PNBA athletes who have now signed a contract. The INBA PNBA released a statement on social media expressing their gratitude for Peter Cichonski signing his contract. The INBA PNBA stated:
LOOKING FORWARD TO SEEING AND HEARING A LOT MORE FROM YOU ON THE @IRONMANMAGAZINE
Peter Cichonski uploaded his expression of gratitude on social media as well. Cichonski wrote:
“I AM TRULY GRATEFUL FOR THE AMAZING OPPORTUNITY TO BE SELECTED TO SIGN A MULTIMEDIA CONTRACT BETWEEN THE INBA/PNBA @INBAPNBAGLOBAL_OFFICIAL@GENERATIONIRON AND @IRONMANMAGAZINE . LOOKING FORWARD TO MAGNIFYING THE EXPOSURE OF NATURAL BODYBUILDING GLOBALLY.”
You can see the full post of Peter Cichonski signing the contract on Instagram below.
Benefits of Signing Multi-media Contract
Every INBA PNBA athlete is respected and earns the chance of winning cash and prizes up to $10,000. In addition, however, INBA PNBA competitors that land a multi-media contract get exclusive perks. The INBA PNBA stated the agreement is:
“AN OPPORTUNITY FOR A NATURAL BODYBUILDING ATHLETE TO ACQUIRE RENOWN AND RECOGNITION IN THE SPORT OF NATURAL BODYBUILDING, EXPLOITING ASSOCIATION’S PROMOTIONAL CAMPAIGN VIA THE IRON MAN MAGAZINE, NEWS AND EVENTS, AND THE GENERATION IRON PLATFORM.”
Athletes under contract will have the opportunity for promotions, brand building (social media posts, write-ups, and photoshoots), special guest appearances, posing, and seminar sessions. Competitors will also get Iron Man Magazine nutrition ads and endorsements.
For INBA PNBA athletes to earn a chance to sign a contract, they must follow the World Anti-Doping Agency guidelines – best drug testing standards in professional sports – and be in good standing with the league.
History of the INBA PNBA
The INBA PNBA was founded by Denny Kakos and has progressively developed since 1988. Before the INBA PNBA was founded, the American Bodybuilding Association (ABA) drug-free organization was founded.
The ABA’s motto was to “serve the natural athletes.” Denny Kakos co-founded ABA after wanting a league that would serve natural athletes by promoting big title natural competitions, quality awards, and first-class run contests.
Denny Kakos later founded the PNBA in 1990, which was an opportunity for natural athletes to compete in professional competitions that qualified to turn pro. Kakos further expanded the league to the INBA in 1994 to unify countries and standardize natural bodybuilding globally. New Zealand was the first country to join, followed by Australia. The INBA PNBA is now in over 60 countries and growing.
The INBA PNBA wanted a more even playing field for their athletes, so they started drug testing via WADA labs.